John Cena, should he finally turn Heel?
Monday, September 6th, 2010The mere mentioning of his name is going to cause a reaction. And that reaction is always a mixed one. In arena’s around the World there are almost always as many boo’s as there are cheers. So why don’t the powers that be, finally let Cena go all the way and turn Heel?
Cena the good guy.
Early in his WWE career, Cena used the rapper gimmick. He was being used as a Heel at the time, but that quickly faded away, as his freestyle raps to cut up his opponents were a big hit. This was about the only time I can think of, when John was totally over with the crowd. Then in 2005 he won his first World Championship from JBL at Wrestlemania 21. It is about this time that the fans first started to turn on him. Over time, Cena’s character morphed into a bit of a military style patriot, and eventually to what we see today. Yet he just can’t shake that mixed crowd reaction. The announcers say that he is a “controversial” Champion, but clearly there is nothing controversial about him. Cena has a squeaky clean image, that attracts lots of young viewers, and sells tons of merchandise. He also does charity work, and is one of, if not THE most requested star for the Make A Wish Foundation. And it is for these reasons that he has not made the turn that so many people are hoping for. Why would WWE risk losing all those potential dollars, just to please the half of the fans that don’t seem to like him. Many have stated that just about every star in the business has done turns as both a Heel and a Face. But even Hulk Hogan waited until much later in his career, and that was over in WCW.
Cena the Heel.
So what exactly would happen if he actually was allowed to become a bad guy? It would be very easy for Cena to turn on the crowd and get the people that once cheered him, to boo him out of the building. And with his skills on the Mic, he could quickly become a very charismatic Heel. But you have to ask yourself this question. What would be the benefit? When Hogan did his famous turn, his career as “The Hulkster” was already tired and boring, and it had been for years. Hulk needed to reinvent himself, thus making himself relevant and marketable again. I think its safe to say that the NWO led by “Hollywood Hogan” was a huge success. But what about John Cena? Should he turn Heel, how would that help him at this stage in his career? And more importantly, how would it make more money for WWE? I think the answer to those two questions is, it won’t!
Conclusion.
It is just my opinion, but I really don’t see the point in Cena being anything other than what he is right now. The main problem that I seem to hear, revolves around booking. Cena being used again and again as “Super Cena” the hero that defies the odds and wins again and again. What would be helpful, would be for him to not be Champion for a while, and perhaps have a feud with somebody that can help elevate his status. Bret Hart did this for Steve Austin, turning an anti hero, into the biggest star in the company (next to The Rock) It would also be good to see Cena lose a match, cleanly, to a villian. But again, these are just thoughts and opinions. But for now, I don’t see anything changing in the way that Cena is being used any time soon, so love him or hate him, he is here for a long time, just the way he is.
By Bruce Shearon












